CRM analyst reviewing customer lifecycle data on dashboard screens
About CRM&360.Agency

15 years of CRM experience, now built for your growth.

We help brands structure sustainable customer journeys, reduce acquisition costs, and scale retention through data-driven lifecycle strategy and omnichannel automation.

Our foundation

Built on 15+ years of CRM expertise at scale

CRM&360.Agency started with a single mission: bring data-driven lifecycle marketing to companies tired of losing customers after acquisition. Our founder spent 15 years building and scaling CRM operations at iFood, Mercado Livre, and Globo—managing teams, integrating systems, and driving measurable revenue growth through retention. Now we apply that experience directly to your business, handling everything from platform implementation to ongoing optimization.

Our values

Built on Data, Driven by Results

We believe in transparent, strategic partnerships that prioritize your revenue growth and customer lifetime value.

Data analysis and customer insights

Data-first approach

Every decision grounded in customer data, not assumptions. We structure your database and lifecycle operations for measurable impact.

CRM platform and system architecture

Scalable operations

We build lifecycle systems that grow with you, integrating CRM, automation, and team workflows from day one.

Omnichannel customer engagement strategy

Customer-centric retention

We design omnichannel journeys that keep customers engaged via email, WhatsApp, SMS, and push notifications.

CRM strategy professional and leadership

Enterprise experience

Led by a CRM strategist with 15+ years at iFood, Mercado Livre, and Globo. We bring proven expertise to your team.

Marketing automation platform configuration

Platform mastery

Expert implementation and management of Salesforce Marketing Cloud and Oracle Responsys for complex campaigns.

Team collaboration and cross-functional strategy

Collaborative integration

We work alongside your product, BI, and tech teams to ensure execution that aligns with your business goals.

Our team

CRM expertise built on real experience

Led by a CRM strategist with 15+ years at iFood, Mercado Livre, and Globo, our team combines deep platform knowledge with hands-on lifecycle marketing execution.

Founder and CRM Strategist

CRM Strategist & Founder

CRM&360 Founder

15+ years leading CRM and lifecycle operations at scale. Built retention engines for e-commerce and marketplace leaders. Specializes in platform implementation and data-driven customer journeys.

CRM Implementation Consultant

CRM Implementation Consultant

Lifecycle Operations Specialist

Expert in Salesforce Marketing Cloud and Oracle Responsys migration. Ensures smooth platform transitions and builds scalable automation workflows that reduce CAC and boost retention.

Client success

Results from companies trusting CRM&360.Agency

Real outcomes from brands that restructured their lifecycle operations and cut acquisition costs through strategic CRM.

CRM&360.Agency restructured our entire customer lifecycle strategy. We reduced acquisition costs by implementing their omnichannel automation across email and WhatsApp, improving retention significantly.

Marina Silva, Marketing Director

Marina Silva

Marketing Director, E-commerce Brand

Their Salesforce Marketing Cloud implementation gave us the data infrastructure we needed. We now track customer journeys at scale and make decisions based on real behavior, not guesses.

Rafael Martins, VP Product & Growth

Rafael Martins

VP Product & Growth, SaaS Company

What impressed us most was how they integrated with our tech and product teams. The lifecycle strategy they built is scalable, and our revenue per customer keeps growing without burning acquisition budget.

Carolina Gomes, CEO

Carolina Gomes

CEO, Fintech Startup

We migrated from an outdated CRM to Oracle Responsys with zero downtime. Their team handled the technical complexity while we focused on strategy. Now our campaigns are faster and more targeted.

Felipe Costa, Operations Manager

Felipe Costa

Operations Manager, Logistics Network

Their omnichannel automation through SMS and push notifications increased our repeat purchase rate. They didn't just implement tools, they built a strategy that actually works for our business model.

Juliana Rocha, Founder

Juliana Rocha

Founder, Consumer Goods Brand

CRM&360.Agency's database optimization improved our email deliverability and segmentation accuracy. We're reaching the right customers at the right time, and our ROI on marketing spend has improved significantly.

Lucas Teixeira, Marketing Manager

Lucas Teixeira

Marketing Manager, Subscription Service

Ready to build a smarter customer strategy?

Let's talk about how CRM&360.Agency can help you grow revenue and retention with data-driven lifecycle marketing.