CRM strategist analyzing customer lifecycle data and retention metrics on dashboard
CRM & Lifecycle Marketing

Build sustainable customer growth with data-driven lifecycle strategies.

CRM&360.Agency turns customer data into revenue. We implement platforms, design omnichannel automation, and structure retention operations that reduce acquisition costs and increase lifetime value.

What we deliver

CRM strategies that grow revenue and keep customers coming back

CRM&360.Agency builds scalable lifecycle operations that reduce acquisition costs and drive sustainable revenue growth through data-driven customer journeys.

CRM platform implementation with Salesforce Marketing Cloud dashboard

CRM implementation and migration

Deploy Salesforce Marketing Cloud or Oracle Responsys with seamless data integration and team training for immediate impact.

Lifecycle automation strategy with multi-channel customer journey

Lifecycle strategy and automation

Design customer journeys across email, WhatsApp, SMS, and push that nurture leads and retain high-value customers at scale.

Customer database optimization with advanced segmentation

Database optimization and segmentation

Structure customer data for precision targeting, improving campaign relevance and reducing wasted marketing spend.

Real-time campaign monitoring and performance optimization

Campaign management and execution

Launch, monitor, and optimize omnichannel campaigns with real-time performance tracking and data-informed adjustments.

Cross-functional team alignment on CRM and product integration

Integration with product and engineering teams

Align CRM operations with your product and technology roadmaps to ensure data consistency and seamless customer experiences.

Revenue analytics and retention metrics dashboard

Revenue growth and retention analytics

Track customer lifetime value, churn reduction, and CAC improvements through dedicated measurement and reporting.

Client success stories

Real results from companies we've worked with

See how CRM&360.Agency helped businesses in São Paulo reduce customer acquisition costs and scale their lifecycle operations.

CRM&360.Agency restructured our entire lifecycle marketing operation. Their data-first approach helped us reduce CAC by optimizing our email and SMS automations across the customer journey.

Carolina Mendes

Carolina Mendes

Director of Marketing, E-commerce Platform

Migrating to Salesforce Marketing Cloud felt overwhelming until CRM&360.Agency took over. They handled the entire implementation and got us operational in weeks with zero data loss.

Felipe Ribeiro

Felipe Ribeiro

Operations Manager, Retail Network

The omnichannel automation they built across email, WhatsApp, and SMS increased our retention rates significantly. Their team understood our product intimately and integrated seamlessly with ours.

Amanda Costa

Amanda Costa

VP of Customer Success, SaaS Company

Working with CRM&360.Agency showed us we weren't leveraging our customer data properly. Their database optimization strategy unlocked revenue we didn't know was there.

Roberto Silva

Roberto Silva

CEO, Consumer Goods Distributor

Their CRM expertise comes from actually running large-scale operations at places like iFood and Mercado Livre. That experience made a real difference in how they structured our campaigns.

Juliana Alves

Juliana Alves

Head of Marketing, Fintech Startup

They didn't just implement a platform. They built us a scalable lifecycle operation that our product and BI teams could actually own and improve over time.

Marco Antônio

Marco Antônio

Product Lead, Logistics Platform

Our story

Built on 15 years of enterprise CRM expertise

CRM&360.Agency was founded to bring data-driven lifecycle marketing to companies ready to scale. We've led CRM operations at iFood, Mercado Livre, and Globo. Now we're applying that same strategic rigor to help businesses structure sustainable customer journeys, reduce acquisition costs, and drive measurable revenue growth through intelligent retention.

Proven Results

Data-driven growth for customer retention

CRM&360.Agency delivers measurable outcomes through strategic lifecycle marketing, platform optimization, and omnichannel automation that turns customer data into revenue.

15+

Years of CRM expertise

Led by a CRM strategist with proven experience scaling operations at iFood, Mercado Livre, and Globo.

5+

Major platforms managed

CRM&360.Agency specializes in Salesforce Marketing Cloud, Oracle Responsys, and custom omnichannel implementations.

100%

Data-oriented approach

Every campaign and strategy is built on database optimization and performance analytics to reduce CAC and boost retention.

1

Dedicated CRM specialist

Hands-on leadership ensures your lifecycle strategy integrates seamlessly with product, tech, and BI teams.

Let's build your customer retention strategy.

Contact CRM&360.Agency today for a free consultation on CRM implementation, lifecycle marketing, and data-driven retention.